The Modernisation

Interview: Dr. Daniel McCarthy on Customer Lifetime Value

April 10, 2020 Daniel McCarthy Season 1 Episode 9
The Modernisation
Interview: Dr. Daniel McCarthy on Customer Lifetime Value
Show Notes

We have an AWESOME episode today! I’m joined by Daniel McCarthy, a Doctor of Statistics from Wharton University, the god co-parent of a little theory called Corporate Based Customer Valuation, which is a revolutionary and more accurate method to value a business using customer lifetime value and predictive modelling.

Daniel is the co-Founder of several businesses, one of which was acquired by Nike 2 years ago. He also teaches and performs ongoing academic research at Emory University, in Atlanta.

Some of the topics we will cover today include:

  • How to measure Customer Lifetime Value?
  • Why is it important to make decisions with Custom Lifetime Value in mind?


How to contact Dr. Daniel McCarthy?
LinkedIn: linkedin.com/in/danielmcc
Twitter: @d_mccar