The Modernisation
Welcome to The Modernisation!This Podcast is dedicated to the topic of business modernisation in the 4th Industrial Revolution, leveraging the power of cloud technology like Salesforce, to deliver personalised experiences and growth through automation, efficiency and scale.On this Podcast we talk about how to modernise organisations, and discuss everything including people, technology and data.You can expect to get advice from experts, industry news, and exciting MODERN thinking. Stay tuned!
The Modernisation
Interview: Tim Beard - Data Driven Organisations, DMPs, CDPs and the Future of Media
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AFDigital
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Season 1
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Episode 3
In today’s episode I’m joined by Tim Beard, the Managing Director of Silver Bullet, a modern advertising and technology consulting company that specialise in DMP, CDP, data science and media activation among many other things.
Today we are lucky to be able to speak with Tim about everything from what a DMP and CDP are, how the media industry is changing, and the value of first party data, and responsibility that comes with it.