The Modernisation
Welcome to The Modernisation!This Podcast is dedicated to the topic of business modernisation in the 4th Industrial Revolution, leveraging the power of cloud technology like Salesforce, to deliver personalised experiences and growth through automation, efficiency and scale.On this Podcast we talk about how to modernise organisations, and discuss everything including people, technology and data.You can expect to get advice from experts, industry news, and exciting MODERN thinking. Stay tuned!
The Modernisation
Interview: Dr. Daniel McCarthy on Customer Lifetime Value
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Daniel McCarthy
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Season 1
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Episode 9
We have an AWESOME episode today! I’m joined by Daniel McCarthy, a Doctor of Statistics from Wharton University, the god co-parent of a little theory called Corporate Based Customer Valuation, which is a revolutionary and more accurate method to value a business using customer lifetime value and predictive modelling.
Daniel is the co-Founder of several businesses, one of which was acquired by Nike 2 years ago. He also teaches and performs ongoing academic research at Emory University, in Atlanta.
Some of the topics we will cover today include:
- How to measure Customer Lifetime Value?
- Why is it important to make decisions with Custom Lifetime Value in mind?
How to contact Dr. Daniel McCarthy?
LinkedIn: linkedin.com/in/danielmcc
Twitter: @d_mccar